Water is Power
A Wisconsin Energy Company
Serving Since 1892

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Electric Competition

Q & A President's Viewpoint Terms


                                                                                

Competitive

 

Regulated

Generating Plants   Transmission Grid Distribution Wires Customers
Retailers compete for customers
  
Open access:  all
Retailers use
Performance-based
rates (regulated)
Choose
Retailers
directly
Prices set by market
  
Regulated Rate
Access Charge
  
Customers choose 
Retailer directly
        

 

 

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Last modified: September 13, 2007
Water is Power

Serving Since 1892